Credit Hours: | 3 |
Description: | Every business relies on its brands, domain names, logos or other tools to differentiate itself from the competition. Trademarks are the primary tool for business to differentiate itself from competition and build relations with customers. To understand these tools and their contours, this course provides in-depth treatment of trademark and unfair competition law, including the adoption, registration and enforcement of marks. |
Prerequisite: | None but Intellectual Property Survey recommended |
AWR Possible: | None |
Enrollment Cap: | None |