Comprehensive Trademark Seminar

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The NKU Chase Law + Informatics Institute and NKU Steely Library Intellectual Property Awareness Center, a designated Patent and Trademark Resource Center by the USPTO, will present a Comprehensive Trademark Seminar on Friday, June 5, 2015, at Northern Kentucky University W. Frank Steely Library. The seminar is presented in cooperation with the World Intellectual Property Organization and the United States Patent and Trademark Office.

The seminar includes two tracks:

(1) an introductory track for businesses, business law attorneys, and business students; and

(2) an advanced track for attorneys and paralegals in trademark practice

5.5 hours of CLE for legal track approved in Ohio, Kentucky, and Indiana

1.0 hours CEU available (0.5 half day)

Webcast will be available soon

 

FEATURED SPEAKERS & CLE MATERIALS:

Lynne Beresford, external consultant to the World Intellectual Property Organization (WIPO) (wipo.int) on the Madrid System for the International Registration of Trademarks, an international filing treaty for trademarks (www.wipo.int/madrid), and a former Commissioner for Trademarks of the United States Patent and Trademark Office (USPTO)

Alan Datri, executive in residence of Memphis Bioworks Foundation, and former senior counsellor in the World Intellectual Property Organization Office of the Deputy Director General (Brands and Designs) and Office of the Assistant Director General (Trademarks, Designs, and Geographical Indications), and former senior attorney of the USPTO

Craig Morris, managing attorney for Trademark Outreach at the United States Patent and Trademark Office, and former managing attorney for the Trademark Electronic Application System (TEAS), focusing on making the Trademark Operation a total e-government environment

Special thanks to WIPO, the USPTO, and NKU Steely Library Intellectual Property Awareness Center for their cooperation.

AGENDA

Morning Session

9:00 a.m. - 12:00 p.m.
[2.5 hours CLE; 0.5 CEU]

Basics of Trademarks with Craig Morris, managing attorney for Trademark Outreach at the United States Patent and Trademark Office

The program starts by discussing how trademarks, copyrights, patents, domain names, and business name registrations all differ. It then explains, once it is established that trademark protection is appropriate, the importance of selecting a strong mark, that is, one that is both federally registrable and legally protectable. It highlights factors important when choosing a mark, such as the possibility of a likelihood of confusion, and explains the importance of doing a complete search and whether an attorney should be used. It identifies other potential grounds for the USPTO to refuse registration. Finally, it establishes what may happen if another trademark owner believes it has stronger rights in a mark and issues a "cease-and-desist" letter. It concludes with information on how to find an attorney and the distinction between what the USPTO does in the federal registration process and what a private attorney could do, and how to avoid "scams" perpetrated by companies that request fees for services not required by the USPTO. The target audiences are non-trademark attorneys, the small business community, the entrepreneurial community, and business students, at both the undergraduate and graduate levels.

Luncheon and Panel Discussion

12:00 p.m. - 1:15 p.m.
[no CLE or CEU credit available]

Afternoon Session

1:30 p.m. - 5:00 p.m.
[3.0 hours CLE; 0.5 CEU]

Business Track:

Trademark Searching with John Schlipp, intellectual property librarian at NKU W. Frank Steely Library, and Linda Kocis, intellectual property librarian at Cincinnati Public Library

Ethics in Branding with Michael Dawson, vice president of marketing and public relations at Better Business Burearu

Jackie Diaz, president pro tem of Inventor's Council of Cincinnati

Legal Track:

Madrid Protocol with Lynne Beresford, external consultant to the World Intellectual Property Organization (WIPO) on the Madrid System for the International Registration of Trademarks

Industrial Designs and the Hague System with Alan Datri, former senior counsellor in the World Intellectual Property Organization Office of the Deputy Director General (Brands and Designs)

Reception

Trademark Seminar

REGISTRATION INFORMATION

Business Track

Full day general public: $60.00
Full day alumni: $50.00
Full day recent alumni (Class of 2013-15): $25.00
Half day: $40.00
NKU Faculty/Staff/Students: $10.00
Parking convenient to venue and complimentary

Legal Track

Full day general public: $75.00
Full day alumni: $60.00
Full day recent alumni (Class of 2013-15): $25.00
Half day: $50.00
NKU Faculty/Staff/Students: $10.00
Parking convenient to venue and complimentary

Business track full day session includes:

  • Breakfast
  • Morning trademark basics session with Craig Morris of USPTO
  • Luncheon with panel discussion
  • Afternoon session on trademark searching and presentations by Better Business Bureau and Inventor's Council of Cincinnati
  • Reception with speakers
  • 1.0 CEU credits

Legal track full day session includes:

  • Breakfast
  • Morning trademark basics session with Craig Morris of USPTO
  • Luncheon with panel discussion
  • Afternoon advanced session on Madrid Protocol and industrial design
  • Reception with speakers
  • 5.5 CLE credits

Half day session does not include luncheon

The Comprehensive Trademark Seminar is presented in cooperation with and thanks to the generous sponsorship of the following organizations:

Luncheon sponsor

Wood Herron & Evans LLP
intellectual property law

USPTO
W. Frank Steely Library
IPAC logo
WIPO

Media Partners

BBB
NKU SBDC
UpTech
Cintrifuse
Inventor's Council of Cincinnati
NKY Chamber NKITA