Comprehensive Trademark Seminar
The NKU Chase Law + Informatics Institute and NKU Steely Library Intellectual Property Awareness Center, a designated Patent and Trademark Resource Center by the USPTO, presented a Comprehensive Trademark Seminar on Friday, June 5, 2015, at Northern Kentucky University W. Frank Steely Library. The seminar was presented in cooperation with the World Intellectual Property Organization and the United States Patent and Trademark Office.
View the webcast here without CLE credit
The seminar included two tracks: (1) an introductory track for businesses, business law attorneys, and business students; and (2) an advanced track for attorneys and paralegals in trademark practice. 5.5 hours of CLE for legal track were approved in Ohio, Kentucky, and Indian; and 1.0 hours CEU.
FEATURED SPEAKERS & CLE MATERIALS:
Lynne Beresford, external consultant to the World Intellectual Property Organization (WIPO) (wipo.int) on the Madrid System for the International Registration of Trademarks, an international filing treaty for trademarks (www.wipo.int/madrid), and a former Commissioner for Trademarks of the United States Patent and Trademark Office (USPTO)
Alan Datri, executive in residence of Memphis Bioworks Foundation, and former senior counsellor in the World Intellectual Property Organization Office of the Deputy Director General (Brands and Designs) and Office of the Assistant Director General (Trademarks, Designs, and Geographical Indications), and former senior attorney of the USPTO
Craig Morris, managing attorney for Trademark Outreach at the United States Patent and Trademark Office, and former managing attorney for the Trademark Electronic Application System (TEAS), focusing on making the Trademark Operation a total e-government environment
Special thanks to WIPO, the USPTO, and NKU Steely Library Intellectual Property Awareness Center for their cooperation.
9:00 a.m. - 12:00 p.m.
[2.5 hours CLE; 0.5 CEU]
Basics of Trademarks with Craig Morris, managing attorney for Trademark Outreach at the United States Patent and Trademark Office
The program started with discussion of how trademarks, copyrights, patents, domain names, and business name registrations all differ. It then explained, once it is established that trademark protection is appropriate, the importance of selecting a strong mark, that is, one that is both federally registrable and legally protectable. It highlighted factors important when choosing a mark, such as the possibility of a likelihood of confusion, and explains the importance of doing a complete search and whether an attorney should be used. It identified other potential grounds for the USPTO to refuse registration. Finally, it established what may happen if another trademark owner believes it has stronger rights in a mark and issues a "cease-and-desist" letter. It concluded with information on how to find an attorney and the distinction between what the USPTO does in the federal registration process and what a private attorney could do, and how to avoid "scams" perpetrated by companies that request fees for services not required by the USPTO. The target audiences were non-trademark attorneys, the small business community, the entrepreneurial community, and business students, at both the undergraduate and graduate levels.
Luncheon and Panel Discussion
12:00 p.m. - 1:15 p.m.
[no CLE or CEU credit available]
1:30 p.m. - 5:00 p.m.
[3.0 hours CLE; 0.5 CEU]
Trademark Searching with John Schlipp, intellectual property librarian at NKU W. Frank Steely Library, and Linda Kocis, intellectual property librarian at Cincinnati Public Library
Ethics in Branding with Michael Dawson, vice president of marketing and public relations at Better Business Burearu
Jackie Diaz, president pro tem of Inventor's Council of Cincinnati
Madrid Protocol with Lynne Beresford, external consultant to the World Intellectual Property Organization (WIPO) on the Madrid System for the International Registration of Trademarks
Industrial Designs and the Hague System with Alan Datri, former senior counsellor in the World Intellectual Property Organization Office of the Deputy Director General (Brands and Designs)